Rachel Connelly

Raisa Janjua

  • Infographics
  • User Interface
  • Data Sorting

Supporting Seattle’s Economic Growth

This project was a partnership with the Urban Freight Lab at the University of Washington. The Urban Freight Lab (UFL) aims to affect policy and to support approaches to the design and planning of more livable environments. The goal of this project was to create partnerships with industries in Seattle to plan and test pilot new delivery systems, develop networks of load and unload zones.

Project Breakdown

The final product is a single page web page. The idea is that member of the City of Seattle, Urban Freight Lab, and the public would be able to use this page to understand the traffic in and out of the city center.

What is the

Hidden Life

of the City?

E-commerce growth is shifting the retail landscape in Seattle. As population increases and grows denser, Seattle faces increasing pressure. There are 250,000 jobs in Seattleā€™s Center City. The City expects there to be 55,000 more jobs in Center City by 2035. By measuring the number of commercial vehicles coming in/out of the Center City area, Seattle will be able to plan for expansion.

Rachel focused on initial concepts and animations. Raisa focused on iconography, total volume graphs, and final formatting. I worked on the user interface concept and the first prototype, as well as graphing insights.

This final prototype went through many iterations and required a lot of meetings with UFL. The images on the right are images and iterations from our journey.

Traffic Flow

Below are the graphs from all traffic in and out of the City of Seattle for just the intersection at 4th & Holgate. The intersection is located in the southern part of the city. On the graphs, the data above represents the incoming vehicles and the data below represents the outbound vehicles. This data was collected by UFL. My team’s job was to clean up and visualize the data for the whole week. Below the graph section, there is an example of some of the data sheets we were working out of.


We started with troves of data from UFL. They gave us the number of all vehicles coming in and coming out of the city center. Each vehicle was split into different categories based on use, size, and amount of axels. UFL recorded this data for seven days every 15 minutes.


We were tasked with visualizing the complete data set! We wanted the audience to be broad and informational. Overall, we wanted it to be easy to digest all of this information. We also wanted people viewing the data to be able to draw their own conclusions about the traffic in Seattle.